10 Popular Content Types and How to Use Them

Top IT Companies in India

The information or data that is shown or shared by various mediums like websites, articles, videos, social media posts, etc. called content.

It may include different types of text, images, videos, audio, etc. It helps in delivering the messages and also helps in providing the value content to the target audience or the users

If you also want to increase the views of your target audiences, you can consult the Top IT Companies in India.

Let’s get started by learning about the type’s content. Text-based content plays a very important part in digital marketing. We can divide contents into different types:

Written Content

Visual Content

Interactive Content

Video Content

Let’s discuss the Types of Written Content;

1. Blog Post

Blog posts are one of the top performers for various famous brands. Blog posts are quite essential for effective SEO (search engine optimization).

 They can increase your thought leadership status, help build networking opportunities, and act as a lead generator for your business.

Creative blog posts help in informing your audiences and also help increase brand awareness, highlight your company’s knowledge of current industry news, and also help in building a long-term track record of providing helpful, valuable content.

2. White Papers

White papers are one of the effective ways for those businesses who want to prove industry expertise. Such as by providing e-books, white papers can be offered as a free digital download or can be published online as PDFs for improved search engine optimization.

Use white papers when you want to harden your reputation or you want to offer a specific opinion that is best delivered in a long format. Other than blog posts or thought pieces offered as n  guest posts, white papers should be more educational and more backed up by hard evidence and statistics.

3. Ebooks

Ebooks are one of the lead generators for various brands hoping to grow their email marketing subscriber list or increase engagement opportunities for their sales teams.

They can be provided as a free digital download and as gated content to the various premium subscribers, offered on the marketplaces for example; Amazon to establish the brand authority for a company CEO.

Ebooks can be used, when you want to provide in-depth or background information, when your audience isn’t time-bounded, or when you want to move past the building awareness stage and help to guide various potential customers deeper into your sales funnel.

4. Customer Success Stories

We’re more likely to buy something when we know a real customer has faced similar challenges and benefited from a product or service. Customer success stories show how your company performs in the real world.

The sales force has a clear link on its homepage, taking users to dozens of customer stories.

5. Case Studies

89 percent of marketers say that case studies and testimonials are the most effective content forms for influencing purchases. Like customer stories, case studies prove that your solutions work.

Case studies are especially useful for conversion rate optimization. Giving case studies as part of your content marketing strategies will help in convincing the customers to try your product/services and also be helpful for long-term SEO.

Use case studies when you need to prove value, highlight differentiation points against your competitors, or showcase your company’s sales history within your industry. A testimonial on the front page of your website is a teaser; a case study delivers the real results behind a testimonial teaser.

6. Product Content and Guides

These help to address the specific concerns of bottom-of-the-funnel leads. They will also feature keyword phrases with less competition, which is great for SEO.

On-site guides and demos show prospects what you do, and how you do it and help them to imagine using your products. Publish a set of product guides on your website that is free of jargon and salesmanship.

7. Resource Centers

One of the best ways to address the specific concerns of potential customers is through a help center page.

Its help center page has a clear link from its homepage, showing prospects how to set up their product. Its articles cover account management, product features, and company policies. These guides are also great for SEO because they target very specific keywords.

8. Testimonials

According to a study by Dimensional Research, 90 percent of people surveyed said online reviews influenced their purchase decision. Reviews, ratings, and testimonials provide more evidence from genuine customers that your company delivers on its promises. Promoting these content assets to leads at the bottom of the funnel gives them one more reason to take further action.

9. Comparison Sheet

Making side-by-side comparisons easy for potential buyers is another great way to gain customer trust and make buying decisions easier. Sometimes, a simple chart is the best way to present helpful information.

10. FAQs

An FAQ page on your website can be active by providing potential sales. You can easily answer queries about the industry’s products, services, and more. They provide help to various potential buyers; they can save your staff time by decreasing the number of questions they will ask.


It’s quite important to line up your content types with your marketing goals and target audiences. By understanding the benefits and purposes of different content types, you can easily create comprehensive content marketing strategies that resonate with your audience and helps in the growth of your businesses.

You can have guidance from the Web Design and Development Services India for the rapid growth of your businesses.